To put it simply, anyone who relies on ads to make a living will see their income becoming less reliable as ad-blockers come to be ubiquitous and users change their browsing habits to protect their privacy.īrave was conceived partly to provide an alternative method for content creators to make money, as well as to give more power to users.
However, by taking steps to mitigate this issue, which range from switching search engines to installing ad-blockers, users are, through no fault of their own, contributing to the demise of an unsustainable funding model for content creators. Thankfully, more and more people are becoming aware of how their privacy is invaded and their information sold for profit. Your personal information is collected from numerous sources and sold to advertisers without your knowledge or consent, and without you receiving any compensation for it. Every year, ads seem to get more pervasive and intrusive.
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